Attracted but Unsatisfied: The Effects of Sensational Content on Television Consumption Choices
نویسندگان
چکیده
منابع مشابه
Attracted but Unsatisfied: The Effects of Arousing Contents on Television Consumption Choices
This paper investigates experimentally the e ects of arousing content on viewing choices and satisfaction in television consumption. We test the hypothesis that the portrayal of arousing content combines high attraction and low satisfaction and is thus responsible for suboptimal choices. In our experiment, subjects can choose among three programs during a viewing session. In the experimental co...
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ژورنال
عنوان ژورنال: Journal of Media Economics
سال: 2013
ISSN: 0899-7764,1532-7736
DOI: 10.1080/08997764.2013.785552